Think of a time when you were emotionally effected by words
words you read, words you heard and said.
In the art of visual communication words matter. Attracting and directing your viewer to your content is a science used by graphic designers and sometimes it is only the words that you have as a tool to achieve your goals. Keep this in your mind: Balance, Contrast and Space. Placement of words in varying sizes direct the human eye and guide the customer deeper into your marketing material. But don't over think the use of words, rest for the eye is important too. How much is enough? Leave them looking for more.